I run the design org and do the work myself: creative direction and craft, systems and shipped product, whichever the team is missing.
I run the design org and do the work myself: creative direction and craft, systems and shipped product, whichever the team is missing.
ABOUT
Jason Reyna
Principal Product Designer
At EverFi, I run design and motion for a learning platform used by millions of K-12 and adult students, built with partners like Google, the NFL, and Intuit. I rebuilt the design system and unified three product teams around one workflow, cutting production time by a third and project timelines from six weeks to four. I hired and directed a five-person animation team that turned static courses into something people actually want to click through, and led the mobile redesign that cut Achieve's drop-off from 42% to under 15% and turned a sliding renewals problem around.
Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.
I still care about the work at the pixel level, and I don't think that's in conflict with leading a team — the best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.
RECOGNITION
2020
Webby Honoree
Corporate Communication: LodgeCastIron.com
2017
Addy Awards Gold Addy
Best of Interactive: NHTSA No Big Deal
2015
Addy Awards Gold Addy
Digital Advertising: Moonpie.com
2012
Cannes Lions Silver Award
Promo & Activation: Human Preservation Project
2011
THEA Award
Award Alternate Reality Experience Flynn Lives
© 2026 Jason Reyna. All rights reserved.
ABOUT
Jason Reyna
Principal Product Designer
At EverFi, I run design and motion for a learning platform millions of K-12 and adult students use, built with partners like Google, the NFL, and Intuit. I built the design system that cut production time by a third, hired and directed the animation team that turned static courses into something people actually want to click through, and led the redesign that stopped renewals from sliding.
Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.
I still care about the work at the pixel level. I just don't think that's in conflict with leading a team. The best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.
RECOGNITION
2020
Webby Honoree
Corporate Communication: LodgeCastIron.com
2017
Addy Awards Gold Addy
Best of Interactive: NHTSA No Big Deal
2015
Addy Awards Gold Addy
Digital Advertising: Moonpie.com
2012
Cannes Lions Silver Award
Promo & Activation: Human Preservation Project
2011
THEA Award
Award Alternate Reality Experience Flynn Lives
© 2026 Jason Reyna. All rights reserved.
© 2026 Jason Reyna. All rights reserved.
ABOUT
Jason Reyna
Principal Product Designer
At EverFi, I run design and motion for a learning platform millions of K-12 and adult students use, built with partners like Google, the NFL, and Intuit. I built the design system that cut production time by a third, hired and directed the animation team that turned static courses into something people actually want to click through, and led the redesign that stopped renewals from sliding.
Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.
I still care about the work at the pixel level. I just don't think that's in conflict with leading a team. The best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.
RECOGNITION
2020
Webby Honoree
Corporate Communication: LodgeCastIron.com
2017
Addy Awards Gold Addy
Best of Interactive: NHTSA No Big Deal
2015
Addy Awards Gold Addy
Digital Advertising: Moonpie.com
2012
Cannes Lions Silver Award
Promo & Activation: Human Preservation Project
2011
THEA Award
Award Alternate Reality Experience Flynn Lives



