Clayton
My Home App

My role: (contract) Lead Designer • Clayton Digital

Brand & Strategy

Product & Systems

Motion & 3D

Clayton's UX team had already done the hard work: gathering customer data and defining product direction. What they needed was someone who could move fast, absorb their thinking quickly, and turn it into something leadership could see and fund.

I skipped traditional wireframes and went straight to lo-fi concepts to find direction fast. Once we had a clear focal point, I built out user flows, a Figma design library, and interactive prototypes covering both the pre-sales and post-sales experience.

In the final two weeks, I leaned on my motion background to close the gap between concept and buy-in. I delivered a high-fidelity animation of the full My Home ecosystem along with two stakeholder videos. Seeing the vision in motion, not just static screens, was what got leadership over the line.

The result was an immediate executive greenlight and full budget approval to move into development.

The team had strong ideas but no clear path or visual language yet. I stepped in to define both, using quick lo-fi components to move fast and surface what the app was still missing. Once the direction was set, I built a library to manage the app going forward, so future builds wouldn't start from zero either.

The team had strong ideas but no clear path or visual language yet. I stepped in to define both, using quick lo-fi components to move fast and surface what the app was still missing. Once the direction was set, I built a library to manage the app going forward, so future builds wouldn't start from zero either.

Clayton Library

New library was created to guide builds for My Home and new websites coming in 2026

Tasks

New home owners provided with task lit for preparing for new home.

Pre Home Preperation

Education for new home owners integrated with home purchasing timeline and assistance.

Once the executive team saw the app in motion, the decision was immediate. The VPs recognized the gap it filled in the Clayton process right away, and the project moved from pitch to greenlight in that one meeting. We're now a few months out from official launch.

Once the executive team saw the app in motion, the decision was immediate. The VPs recognized the gap it filled in the Clayton process right away, and the project moved from pitch to greenlight in that one meeting. We're now a few months out from official launch.

3rd Party App Integration

Modern water heaters and Ecobee thermometers interated into app

AI Integration

Ai was interated to assist home owners with any home needs.

Clayton: Vision and Decision-Making

I created a video walkthrough of my Figma prototype to secure executive buy-in.

Clayton: Vision and Decision-Making

I created a video walkthrough of my Figma prototype to secure executive buy-in.

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ABOUT

Jason Reyna
Principal Product Designer

At EverFi, I run design and motion for a learning platform millions of K-12 and adult students use, built with partners like Google, the NFL, and Intuit. I built the design system that cut production time by a third, hired and directed the animation team that turned static courses into something people actually want to click through, and led the redesign that stopped renewals from sliding.

Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.

I still care about the work at the pixel level. I just don't think that's in conflict with leading a team. The best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

CONNECT

View Resume

Linkedin | Instagram

© 2026 Jason Reyna. All rights reserved.

© 2026 Jason Reyna. All rights reserved.

ABOUT

Jason Reyna
Principal Product Designer

At EverFi, I run design and motion for a learning platform millions of K-12 and adult students use, built with partners like Google, the NFL, and Intuit. I built the design system that cut production time by a third, hired and directed the animation team that turned static courses into something people actually want to click through, and led the redesign that stopped renewals from sliding.

Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.

I still care about the work at the pixel level. I just don't think that's in conflict with leading a team. The best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

CONNECT

View Resume

Linkedin | Instagram

ABOUT

Jason Reyna
Principal Product Designer

At EverFi, I run design and motion for a learning platform millions of K-12 and adult students use, built with partners like Google, the NFL, and Intuit. I built the design system that cut production time by a third, hired and directed the animation team that turned static courses into something people actually want to click through, and led the redesign that stopped renewals from sliding.

Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.

I still care about the work at the pixel level. I just don't think that's in conflict with leading a team. The best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

CONNECT

View Resume

Linkedin | Instagram

© 2026 Jason Reyna. All rights reserved.

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