Clayton
My Home App
My role: (contract) Lead Designer • Clayton Digital
Brand & Strategy
Product & Systems
Motion & 3D
Clayton's UX team had done the hard work of gathering customer data and defining the product direction. What they needed was someone who could move fast, absorb their internal thinking quickly, and turn it into something leadership could actually see and fund.
That's where I came in.
Working in daily lockstep with the team I skipped traditional wireframes and went straight to lo-fi concepts to find the direction fast. Once we had a clear focal point I built out user flows, a Figma design library, and interactive prototypes covering both the pre-sales and post-sales customer experience.
In the final two weeks I leaned on my motion background to bring it to life. I delivered a high-fidelity animation of the full My Home ecosystem along with two additional stakeholder videos. Seeing the vision in motion was what closed the deal.
The result was an immediate executive greenlight and full budget approval to move into development.
