RESUME / 2026
Principal Product Designer
PROFESSIONAL SUMMARY
CORE COMPETENCIES
Creative Direction · Team Leadership & Mentorship · Design Systems & Ops · UX Strategy · Motion Design & Animation · Rapid Prototyping · Brand & Campaign Design · Transmedia & Immersive Storytelling · AI Workflow Integration · SaaS Product Design
Tools: Figma · After Effects · Lottie · Cinema 4D · Adobe Creative Suite · Principle · Claude
EXPERIENCE
EverFi
May 2021 – Present
Principal Product Designer
EverFi delivers digital education and compliance courses to 7,000+ corporate and institutional partners worldwide, including Google, the NFL, and Intuit.
Creative Team Leadership: Manage and direct a creative team of visual designers and animators, providing art direction, feedback, and quality standards across all course output.
Design Systems & Ops: Architected a Figma-based design system and component library across all course product lines, cutting production timelines from six weeks to four and lifting team efficiency 25%.
Product Strategy & Turnaround: Used HEAP to identify that 84% of Achieve’s traffic was mobile against a 42% drop-off rate on desktop-built flows. Set a target of cutting drop-off under 15% and led the mobile-first, editorial redesign that reversed a decline in renewals.
Motion & Interactivity: Recruited and directed a five person animation team, building Lottie animation from a one-off concept into a standardized production system now cited by account managers as a reason partners renew.
Cross-Functional Impact: Directed visual localization for Japan, Europe, and Canada, and served as visual lead on partnerships with Google, the NHL, and IMSA.
Clayton Homes
Mar 2022 – Present
Lead Designer (Contract)
One of the largest U.S. homebuilders and a Berkshire Hathaway company, serving customers across the affordable and manufactured housing market.
Product Vision: Skipped traditional wireframes to move straight to lo-fi concepts under a tight timeline, then built user flows, a Figma component library, and interactive prototypes for the My Home App, covering pre-sales and post-sales experience.
Executive Buy-In: Delivered a high-fidelity ecosystem animation and stakeholder videos in the final two weeks of the engagement, securing an immediate executive green light and full budget approval to move into development.
Move-In Ready Homes: Consolidated Clayton’s Move-In Ready inventory from multiple siloed, non-responsive sites into one updated and unified platform: a modernized visual style, 13 fully responsive layouts, and a centralized component library built to scale, launched August 2026.
Tombras Group
May 2014 – April 2021
Digital Design Director
Top-50 U.S. independent agency known for data-driven creative, with clients spanning automotive, CPG, and retail.
Creative Direction: Directed multidisciplinary teams of designers, strategists, and writers to deliver award-winning creative for a national client portfolio, while mentoring more than a dozen designers, several of whom now hold senior roles elsewhere in the industry.
Freightliner Global Relaunch: Led the relaunch that drove a 21.7% YOY sales increase and won Best Transportation Technology at CES. After a team pivot toward game-controller-inspired UI patterns, the interactive Truck Builder became the campaign’s centerpiece.
Lodge Cast Iron: Personally created the pitch that won the account, then led the site relaunch that drove a 112% increase in online sales (2020 Webby Honoree).
Coca-Cola: Personally designed three high-fidelity website concepts that won the account; led the resulting Coca-Cola Journey campaign to a 149% increase in social engagement and 188% increase in site engagement.
Agency Creative Modernization: Partnered with leadership to evolve the agency’s digital craft, driving a 20% increase in workflow efficiency through advanced prototyping and interaction methods.
Not That This Agency
April 2014 – May 2014
Senior Visual Designer (Contract)
Implemented interactive UI components for CNN’s breaking news streaming app in collaboration with the core UX team.
42 Entertainment
July 2009 – April 2014
Senior Visual Designer
Award-winning transmedia studio behind landmark ARG and experiential campaigns for major entertainment and global brands.
Disney, Flynn Lives (TRON: Legacy): Executed high-fidelity UI and motion graphics for a campaign that reached 5 million participants and earned a THEA Award.
Sony, Paper Trail (InFamous): Designed immersive interactive web environments and motion graphics for a global ARG gaming launch.
Ford Fusion Global Launch: Directed motion graphics and interactive web hubs for the worldwide marketing campaign for the product launch.
Legends of Alcatraz: Led visual direction and advanced photo compositing to build deep narrative digital environments for an immersive mystery campaign tied to the Legends of Alcatraz TV series.
Cartoon Network, Generator Rex: Designed interactive brand campaign hubs and motion assets for the animated series launch.
AWARDS & RECOGNITION
Cannes Lions Silver, Promo & Activation: Human Preservation Project for Five Gum — 42 Entertainment (2012)
THEA Award, Alternate Reality Experience: Flynn Lives (TRON: Legacy) — 42 Entertainment (2011)
Webby Honoree, Corporate Communications: LodgeCastIron.com — Tombras Group (2020)
Gold Addy, Best of Interactive: NHTSA “No Big Deal” — Tombras Group (2017)
Gold Addy, Digital Advertising: MoonPie.com — Tombras Group (2015)
EDUCATION
Pasadena City College
Visual Design and Typography Coursework
Available for design leadership, product strategy, and creative direction roles.