Orangetheory
The 25th Hour

My role: Design Director/Lead Designer • Tombras • Orangetheory

Brand & Strategy

Product & Systems

Motion & 3D

Orangetheory needed to convert busy skeptics into active members. The insight was simple, the biggest barrier to exercise is the belief that there isn't enough time.

I designed an interactive microsite that flipped that excuse into an invitation. A playful quiz matched users to personalized class recommendations based on their actual schedule, replacing intimidating fitness imagery with clean, accessible design that worked for beginners and athletes alike.

The campaign launched on Daylight Savings, turning the extra hour into a lead generation moment.

It drove a 60% increase in same-store leads and a record number of new member signups. The campaign worked so well that Orangetheory brought us back to run it again the following year.

ABOUT

Jason Reyna
Lead Product & Visual Designer

At Everfi I lead product design and motion for a SaaS learning platform serving millions of K-12 and adult learners through partners like Google, the NFL, and Intuit. I built the design system that cut production timelines by 33%, recruited and directed an animation team that transformed static courseware into motion-rich interactive experiences, and led the mobile-first redesign of a flagship product that reversed a decline in renewals.

Before that I spent seven years as Digital Design Director at Tombras leading a multidisciplinary team across product, UX, and digital for clients including Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge saw a 112% increase in online sales.

I still open Figma every day. I work alongside my team with AI tools like Cursor and Claude to move faster without losing the craft.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

© 2026 Jason Reyna. All rights reserved.

© 2026 Jason Reyna. All rights reserved.

ABOUT

Jason Reyna

I've spent 15 years making digital things people actually feel.

My career spans immersive ARG campaigns for Disney and Sony, award-winning relaunches that drove real revenue, and interactive course experiences used by millions of people every day. I live in the space where visual craft, motion, and interactivity converge — and I stay hands-on because that's where the real problems get solved.

Whether I'm directing a creative team, building a design system, or getting into the motion work myself, I'm focused on one thing: experiences that look and feel like someone actually cared.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

ABOUT

Jason Reyna
Lead Product & Visual Designer

At Everfi I lead product design and motion for a SaaS learning platform serving millions of K-12 and adult learners through partners like Google, the NFL, and Intuit. I built the design system that cut production timelines by 33%, recruited and directed an animation team that transformed static courseware into motion-rich interactive experiences, and led the mobile-first redesign of a flagship product that reversed a decline in renewals.

Before that I spent seven years as Digital Design Director at Tombras leading a multidisciplinary team across product, UX, and digital for clients including Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge saw a 112% increase in online sales.

I still open Figma every day. I work alongside my team with AI tools like Cursor and Claude to move faster without losing the craft.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

© 2026 Jason Reyna. All rights reserved.

We use cookies to improve your experience. By continuing, you agree to our cookie policy.