Freightliner

My role: Design Director • Tombras

Product & Systems

Brand & Strategy

My Role: Digital Design Director · Tombras
Freightliner's website was built for a desktop world but their customers lived on their phones. Truck drivers rely on mobile for everything on the road and the site wasn't built for that reality.
We went to find out firsthand. Weekly user testing at Pilot Flying J truck stops gave us direct access to drivers and confirmed what we suspected. The site needed to be mobile-first, simplified, and fast.
The centerpiece of the redesign was an interactive Truck Builder. Our first version felt like a clunky sales app. After an intern suggested looking at game controller customization interfaces we pivoted completely and the experience became intuitive immediately. I added interactive image hotspots and dynamic carousels so drivers could explore technical specs and customization options without losing their place.
The relaunch was a first for our agency. It was the first time a digital design project led a full brand evolution for a client at that scale.
The results: 21.7% increase in sales year over year. 400+ qualified leads in the first year. 34 million total reach. Won Best Transportation Technology at CES.

ABOUT

Jason Reyna
Lead Product & Visual Designer

At Everfi I lead product design and motion for a SaaS learning platform serving millions of K-12 and adult learners through partners like Google, the NFL, and Intuit. I built the design system that cut production timelines by 33%, recruited and directed an animation team that transformed static courseware into motion-rich interactive experiences, and led the mobile-first redesign of a flagship product that reversed a decline in renewals.

Before that I spent seven years as Digital Design Director at Tombras leading a multidisciplinary team across product, UX, and digital for clients including Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge saw a 112% increase in online sales.

I still open Figma every day. I work alongside my team with AI tools like Cursor and Claude to move faster without losing the craft.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

© 2026 Jason Reyna. All rights reserved.

ABOUT

Jason Reyna
Lead Product & Visual Designer

At Everfi I lead product design and motion for a SaaS learning platform serving millions of K-12 and adult learners through partners like Google, the NFL, and Intuit. I built the design system that cut production timelines by 33%, recruited and directed an animation team that transformed static courseware into motion-rich interactive experiences, and led the mobile-first redesign of a flagship product that reversed a decline in renewals.

Before that I spent seven years as Digital Design Director at Tombras leading a multidisciplinary team across product, UX, and digital for clients including Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge saw a 112% increase in online sales.

I still open Figma every day. I work alongside my team with AI tools like Cursor and Claude to move faster without losing the craft.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

© 2026 Jason Reyna. All rights reserved.

© 2026 Jason Reyna. All rights reserved.

ABOUT

Jason Reyna

I've spent 15 years making digital things people actually feel.

My career spans immersive ARG campaigns for Disney and Sony, award-winning relaunches that drove real revenue, and interactive course experiences used by millions of people every day. I live in the space where visual craft, motion, and interactivity converge — and I stay hands-on because that's where the real problems get solved.

Whether I'm directing a creative team, building a design system, or getting into the motion work myself, I'm focused on one thing: experiences that look and feel like someone actually cared.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

We use cookies to improve your experience. By continuing, you agree to our cookie policy.