Coca-Cola Journey

At EverFi, I run design and motion for a learning platform used by millions of K-12 and adult students, built with partners like Google, the NFL, and Intuit. I rebuilt the design system and unified three product teams around one workflow, cutting production time by a third and project timelines from six weeks to four. I hired and directed a five-person animation team that turned static courses into something people actually want to click through, and led the mobile redesign that cut Achieve's drop-off from 42% to under 15% and turned a sliding renewals problem around.

Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.

I still care about the work at the pixel level, and I don't think that's in conflict with leading a team — the best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.