Coca-Cola Journey
My role: Digital Design Director • Coca-Cola • Tombras
Product & Systems
Brand & Strategy
Before I could design the campaign I had to win it. To pitch Coca-Cola I designed three fully realized website concepts, each with distinct visual directions, desktop and mobile layouts, showing what a reimagined Coca-Cola digital presence could look like. Not wireframes. Not mood boards. Three real, high-fidelity sites.
They loved the work. Tombras won the business.
Coca-Cola decided to focus the engagement on a single campaign rather than a full site overhaul. The project became a real-time digital hub tracking a group of global influencers driving around the world. A living destination that updated daily with video content and blog posts as the journey unfolded across multiple countries.
The design had to feel as spontaneous and alive as the trip itself.
149% Social Media Engagement Increase
188% Website Engagement Increase
