Lodge Cast Iron
My role: Digital Design Director • Lodge Cast Iron • Tombras
Product & Systems
Motion & Interaction
Brand & Strategy
Lodge Cast Iron is one of America's most iconic brands. The problem was their digital presence didn't match their legacy. We were brought in to fix that.
I personally created the pitch that won the account, then led the design strategy and creative direction for the full site relaunch. The goal was clear — honor the heritage while building a high-performance e-commerce engine that could actually drive revenue.
The strategy focused on modern web design methods and interactive elements that made the brand story as compelling as the products themselves. Every touchpoint was designed to move someone from discovery to purchase.
The relaunch delivered.
112% Increase in online sales
23% Increase in page views
20% Increase in time on page
