Tron Legacy Alternate
Reality Game
My role: Visual Designer
Motion & 3D
Product & Systems
Brand & Strategy
Between the original TRON in 1982 and its 2010 sequel, 28 years passed. Disney needed to bridge that gap by turning a film promotion into a living alternate reality. The Flynn Lives campaign gave over 5 million people a role in the story. My responsibility within the creative team was making that fiction feel indistinguishable from reality.
Working closely with a team of designers and storytellers I helped build the digital and physical touch points that kept the fiction from breaking. I designed the interfaces for Space Paranoids Online and animations for Circuit Cycles, crafting 80s-inspired websites that felt authentic to Flynn's world. I designed posters and postcards with invisible ink hiding secrets for fans to discover, feeding the Easter egg culture that kept players obsessed.
I also contributed motion work for live events, including a full-scale recreation of the End of Line Club at Comic-Con. I designed motion pieces that drove the visuals inside the club, making the environment feel like a real extension of the TRON universe. The work even extended to a custom Encom helicopter skin, ensuring visual consistency across every possible surface.
That collective obsession with craft helped the campaign reach 5 million participants worldwide and earn a THEA Award for Outstanding Achievement.
