Building the
Everfi Way

My role: Lead Designer • Everfi K12

Product & Systems

Everfi was producing world-class educational content but the design org was running on chaos. Contractors brought their own build styles, every file was structured differently, and stakeholders had to relearn where projects started, where they ended, and what was complete every single time with every single designer.
Before I built anything I listened. I shadowed designers, met with project managers and stakeholder leaders, and followed developers to understand what caused confusion at every stage of the process.
What came out of that was a unified workflow across all three product teams. I rebuilt the component library eliminating redundancies, then defined a simple linear process, lo-fi with Learning Experience and developers, visual production with the visual team, hi-fi final handoff. Three stages, clear ownership, no ambiguity.
The results: Timelines dropped from 6 weeks to 4. Team efficiency increased 25%. Handoff went from guesswork to pixel-perfect consistency.

ABOUT

Jason Reyna
Lead Product & Visual Designer

I’m the Lead Designer who never left the trenches.

My career has been spent navigating the space between immersive storytelling (Sony, Coca-Cola) and rigorous product architecture (Clayton, Everfi). As a Lead Designer, I believe the most effective systems are the ones that disappear allowing the craft to take center stage. I've led the integration of AI tools into course design workflows, using them to move faster without losing the craft.

I stay in the craft because that’s where the problems actually get solved. Whether I’m mentoring a team or building a WCAG-compliant library, I am focused on one thing: shipping world-class work at the speed of thought.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

© 2026 Jason Reyna. All rights reserved.

© 2026 Jason Reyna. All rights reserved.

ABOUT

Jason Reyna

I’m the Lead Designer who never left the trenches.

I’m the Lead Designer who never left the trenches.

My career has been spent navigating the space between immersive storytelling (Sony, Coca-Cola) and rigorous product architecture (Clayton, Everfi). As a Lead Designer, I believe the most effective systems are the ones that disappear allowing the craft to take center stage. I've led the integration of AI tools into course design workflows, using them to move faster without losing the craft.

I stay in the craft because that’s where the problems actually get solved. Whether I’m mentoring a team or building a WCAG-compliant library, I am focused on one thing: shipping world-class work at the speed of thought.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

ABOUT

Jason Reyna
Lead Product & Visual Designer

I’m the Lead Designer who never left the trenches.

I’m the Lead Designer who never left the trenches.

My career has been spent navigating the space between immersive storytelling (Sony, Coca-Cola) and rigorous product architecture (Clayton, Everfi). As a Lead Designer, I believe the most effective systems are the ones that disappear allowing the craft to take center stage. I've led the integration of AI tools into course design workflows, using them to move faster without losing the craft.

I stay in the craft because that’s where the problems actually get solved. Whether I’m mentoring a team or building a WCAG-compliant library, I am focused on one thing: shipping world-class work at the speed of thought.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

© 2026 Jason Reyna. All rights reserved.