At EverFi, I run design and motion for a learning platform millions of K-12 and adult students use, built with partners like Google, the NFL, and Intuit. I built the design system that cut production time by a third, hired and directed the animation team that turned static courses into something people actually want to click through, and led the redesign that stopped renewals from sliding.
Before that, I spent seven years as Digital Design Director at Tombras, running a multidisciplinary team across product, UX, and digital for clients like Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge's redesign drove a 112% jump in online sales. Freightliner's relaunch grew YOY sales 21.7% and picked up Best Tech honors at CES.
I still care about the work at the pixel level. I just don't think that's in conflict with leading a team. The best directors I've worked with could get in the weeds when it mattered and knew when to get out of the way. That's the balance I bring.
