Reinventing Achieve

My role: Principal Designer • Everfi White labeled Financial SASS

Product & Systems

Brand & Strategy

When I took over Achieve, Everfi's flagship financial tool, I discovered the majority of users were accessing a desktop-built product on their phones. White-label bank partners reported the visuals felt childish and outdated for their adult customers.
Working alongside Design Director Ann Schoew, I worked with the visual design team to establish a new visual library, mobile focused design and pivoted the experience toward a mature, journalistic editorial style. Together we architected a new modular design workflow that cut project timelines by 33%. The redesign optimized for an 85% mobile-user base, reversed declining renewals, and turned a legacy product back into an award-winning industry standard.

Illustrations by: Kasey.design, Catherine Song

ABOUT

Jason Reyna
Lead Product & Visual Designer

At Everfi I lead product design and motion for a SaaS learning platform serving millions of K-12 and adult learners through partners like Google, the NFL, and Intuit. I built the design system that cut production timelines by 33%, recruited and directed an animation team that transformed static courseware into motion-rich interactive experiences, and led the mobile-first redesign of a flagship product that reversed a decline in renewals.

Before that I spent seven years as Digital Design Director at Tombras leading a multidisciplinary team across product, UX, and digital for clients including Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge saw a 112% increase in online sales.

I still open Figma every day. I work alongside my team with AI tools like Cursor and Claude to move faster without losing the craft.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

© 2026 Jason Reyna. All rights reserved.

© 2026 Jason Reyna. All rights reserved.

ABOUT

Jason Reyna

I've spent 15 years making digital things people actually feel.

My career spans immersive ARG campaigns for Disney and Sony, award-winning relaunches that drove real revenue, and interactive course experiences used by millions of people every day. I live in the space where visual craft, motion, and interactivity converge — and I stay hands-on because that's where the real problems get solved.

Whether I'm directing a creative team, building a design system, or getting into the motion work myself, I'm focused on one thing: experiences that look and feel like someone actually cared.

RECOGNITION

2020

Webby Honoree

Corporate Communication: LodgeCastIron.com

2017

Addy Awards Gold Addy

Best of Interactive: NHTSA No Big Deal

2015

Addy Awards Gold Addy

Digital Advertising: Moonpie.com

2012

Cannes Lions Silver Award

Promo & Activation: Human Preservation Project

2011

THEA Award

Award Alternate Reality Experience Flynn Lives

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