Everfi: Bringing
K-12 to Life
My role: Principal Designer • Everfi
Product & Systems
Motion & 3D
When I joined Everfi, students felt disconnected from courses that were essentially static slideshows. User research made the problem clear. One student put it simply: "Interactive means more than clicking a button."
I partnered with Design Director Ann Shoew to overhaul the visual language starting with motion. I proved the concept by animating core course elements using Lottie, showing what the platform could feel like before we had a team to scale it. As demand grew I helped recruit and then led five animators, building the workflow into a sustainable production system.
Illustrations by: Mindy V., David P., Grace M.
Animations: Jason Reyna (Me), David P.
A key pivot came when we realized character animation without audio felt unnatural. Arms swinging, no voice. We evolved toward motion graphic storytelling, animating environments, transitions, and concepts instead.
A key pivot came when we realized character animation without audio felt unnatural. Arms swinging, no voice. We evolved toward motion graphic storytelling, animating environments, transitions, and concepts instead.
That shift led to Brain Breaks. Short immersive moments that gave students a mental reset between heavy content. Learning about the NHL and taking a break by shooting a puck into a goal. Traveling through a city by canoe or UFO in FutureSmart. Moments designed to delight a the K-12 audience before sending them back to the content heavy learning.
That shift led to Brain Breaks. Short immersive moments that gave students a mental reset between heavy content. Learning about the NHL and taking a break by shooting a puck into a goal. Traveling through a city by canoe or UFO in FutureSmart. Moments designed to delight a the K-12 audience before sending them back to the content heavy learning.
We built hundreds of standardized Lottie assets and created something that outlasted the project itself. Teachers consistently ask for more. Account managers hear it in every renewal conversation. Animation went from a nice-to-have to one of the primary reasons partners stay.
We built hundreds of standardized Lottie assets and created something that outlasted the project itself. Teachers consistently ask for more. Account managers hear it in every renewal conversation. Animation went from a nice-to-have to one of the primary reasons partners stay.
ABOUT
Jason Reyna
Lead Product & Visual Designer
At Everfi I lead product design and motion for a SaaS learning platform serving millions of K-12 and adult learners through partners like Google, the NFL, and Intuit. I built the design system that cut production timelines by 33%, recruited and directed an animation team that transformed static courseware into motion-rich interactive experiences, and led the mobile-first redesign of a flagship product that reversed a decline in renewals.
Before that I spent seven years as Digital Design Director at Tombras leading a multidisciplinary team across product, UX, and digital for clients including Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge saw a 112% increase in online sales.
I still open Figma every day. I work alongside my team with AI tools like Cursor and Claude to move faster without losing the craft.
RECOGNITION
2020
Webby Honoree
Corporate Communication: LodgeCastIron.com
2017
Addy Awards Gold Addy
Best of Interactive: NHTSA No Big Deal
2015
Addy Awards Gold Addy
Digital Advertising: Moonpie.com
2012
Cannes Lions Silver Award
Promo & Activation: Human Preservation Project
2011
THEA Award
Award Alternate Reality Experience Flynn Lives
© 2026 Jason Reyna. All rights reserved.
© 2026 Jason Reyna. All rights reserved.
ABOUT
Jason Reyna
I've spent 15 years making digital things people actually feel.
My career spans immersive ARG campaigns for Disney and Sony, award-winning relaunches that drove real revenue, and interactive course experiences used by millions of people every day. I live in the space where visual craft, motion, and interactivity converge — and I stay hands-on because that's where the real problems get solved.
Whether I'm directing a creative team, building a design system, or getting into the motion work myself, I'm focused on one thing: experiences that look and feel like someone actually cared.
RECOGNITION
2020
Webby Honoree
Corporate Communication: LodgeCastIron.com
2017
Addy Awards Gold Addy
Best of Interactive: NHTSA No Big Deal
2015
Addy Awards Gold Addy
Digital Advertising: Moonpie.com
2012
Cannes Lions Silver Award
Promo & Activation: Human Preservation Project
2011
THEA Award
Award Alternate Reality Experience Flynn Lives
ABOUT
Jason Reyna
Lead Product & Visual Designer
At Everfi I lead product design and motion for a SaaS learning platform serving millions of K-12 and adult learners through partners like Google, the NFL, and Intuit. I built the design system that cut production timelines by 33%, recruited and directed an animation team that transformed static courseware into motion-rich interactive experiences, and led the mobile-first redesign of a flagship product that reversed a decline in renewals.
Before that I spent seven years as Digital Design Director at Tombras leading a multidisciplinary team across product, UX, and digital for clients including Freightliner, Lodge Cast Iron, and Coca-Cola. Lodge saw a 112% increase in online sales.
I still open Figma every day. I work alongside my team with AI tools like Cursor and Claude to move faster without losing the craft.
RECOGNITION
2020
Webby Honoree
Corporate Communication: LodgeCastIron.com
2017
Addy Awards Gold Addy
Best of Interactive: NHTSA No Big Deal
2015
Addy Awards Gold Addy
Digital Advertising: Moonpie.com
2012
Cannes Lions Silver Award
Promo & Activation: Human Preservation Project
2011
THEA Award
Award Alternate Reality Experience Flynn Lives
© 2026 Jason Reyna. All rights reserved.