I am a Senior Principal Designer and Strategic Director based in Tennessee. I believe the most effective leaders are those who can bridge the gap between high-level business goals and the technical reality of the design floor.
I don't just "stay in the craft" for the sake of the pixels; I do it to architect the systems that empower teams to scale. By maintaining a deep mastery of the modern stack from Figma-led DesignOps to high-fidelity motion strategy I ensure that executive vision is never lost in translation. I focus on building "Sources of Truth" that eliminate friction, allowing my teams to move faster and deliver world-class products for global brands.
Over the last 15 years, I’ve had the opportunity to bridge the gap between immersive storytelling and rigorous product design:
Product & Systems: At EVERFI (Blackbaud), I architected the "Source of Truth" for global product lines, turning complex requirements into unified UI systems for Google, the NHL, and Intuit.
Cinematic Storytelling: I’ve led campaigns and built interactive worlds for Disney (TRON: Legacy), Sony, and Coca-Cola, proving that product UI can be as engaging as a film.
Scale & Transformation: At Tombras, I scaled the digital department from a boutique team to a powerhouse, directing experiences for Freightliner, Lyft, and the NHTSA.
Concept to Handoff: Through my work with Clayton, I’ve helped define the "look and feel" of the homeownership journey, moving projects from abstract executive vision to shippable product.
I’m at my best when I’m removing friction. Whether I’m mentoring a design team or building a WCAG-compliant library, my goal is to help teams stop fighting their tools and start shipping world-class work.