Featured work
Krusteaz
Clayton My Home
Freightliner A new digital approach
3D Systems & Motion R&D
Kind words from others
Skills
Tech Stack
Experience
Senior Principal / Principal Visual Designer
2021 – Present
During my tenure at Everfi, I was promoted from Senior to Principal and ultimately to Senior Principal, reflecting my role in scaling the organization's design maturity. I established "The Everfi Way," a comprehensive DesignOps initiative that standardized Figma workflows and component libraries to unify product design across the K-12 and Adult Learning sectors. I led a critical turnaround for the Achieve platform, leveraging data that showed 85% mobile usage to pivot the product toward a mobile-first, journalistic style. This strategic shift reversed renewal declines and earned multiple industry awards. My leadership extended to global stewardship, where I directed visual localization for Japan, Europe, and Canada, auditing iconography for cultural and religious sensitivity. Additionally, I served as the visual lead for high-profile partnerships with organizations like Google, Kroger, the NFL, NHL, and Intuit.
Everfi
Remote
Lead Product Designer (Contract)
2022 – 2024
As a Lead Designer, I led the product vision and end-to-end design for the My Home ecosystem, including the inventory-focused website and the HX Home Builder platform for service and maintenance UX. To secure the future of these products, I produced cinematic "vision videos" that translated complex user journeys into high-impact stories, successfully earning critical buy-in from executive leadership. I focused on bridging the gap between design and development by building the initial design library and high-fidelity prototypes. This ensured that design quality was maintained from the initial pitch through the final technical handoff, establishing a robust framework for the mobile solution that provides transparency across the entire homebuying journey.
Clayton
Remote
Digital Design Director/Senior Digital Designer
2014 – 2021
I played a pivotal role in evolving Tombras from a boutique team of 80 into a digital powerhouse, modernizing global workflows with Figma and mentoring over a dozen designers who are now industry leaders. As the lead for high-stakes pitches, I personally designed the winning visual "North Stars" that secured accounts for Coca-Cola, Krusteaz, and NADA. My work was defined by measured commercial impact, including the global relaunch of Freightliner, which drove a +21.7% YOY sales increase and won "Best Tech" at CES. I also led the digital redesign for Lodge Cast Iron, resulting in a +112% increase in online sales, and directed the visual partnership campaign for Lyft Pink x Chase. By integrating 3D systems and motion into the agency’s core digital offering, I ensured every product launch met a cinematic, world-class standard.
Tombras Agency
Knoxville, TN
Senior Visual Designer
2014-2014
My work centered on implementing interactive elements and developing low-fidelity wireframes to streamline the delivery of real-time global news. I collaborated with the UX Lead to refine core components of the app experience, ensuring clarity and performance during high-traffic news cycles.
Not That This Agency
Burbank, CA
Senior Visual Designer/Visual Designer
2009-2014
Starting as a Visual Designer and elevated to a Senior-level contributor, I orchestrated the intersection of "in-fiction" UI, motion storytelling, and digital product design for some of the world’s most iconic entertainment franchises. Tasked with creating deep immersion for brands like Google, Disney, and Nickelodeon, I led the design of complex, narrative-driven ecosystems that bridged the gap between cinematic world-building and functional user experience. My work at 42 was defined by the challenge of maintaining "High-Fidelity" brand integrity across experimental platforms, ensuring that every digital touchpoint felt like a native extension of the story.
42 entertainment
Burbank, CA